Building your brand in the Federal marketplace is the critical first step for doing business in the Public Sector.  A targeted Go-To-Market strategy will provide you with the tools to facilitate speed to market, while identifying potential customers and competitors.  An effective sales approach is key to implementing a successful Federal sales channel that will go the distance.

In addition to business in the Federal marketplace, many of our clients sell into private sector markets as well. In response to requests from our clients, we recently announced our expansion into the private enterprise market. Our Blueprint for SuccessTM services include a complete portfolio of business services for both the private and public sector, including:

SALES STRATEGY

A key decision for a company is to determine the Go-to-Market strategy. The opportunities are endless, but building a sound market strategy is the result of market analysis, targeted engagements and leveraging procurement vehicles such as the GSA schedule and other contracts. One of our key discriminators is the ability to use our methodology to develop customized solutions and tailor our services to meet the client's specific needs. Through understanding your business goals, we can offer our knowledge and experience to help you build a blueprint for success in a vertical market.

“FEDERALIZE” THE BRANDTM

Step one of building your brand within the Public Sector is reinforcing your value proposition and the key messages in your core offerings. The Henrichs Group offers step-by-step support in building an integrated marketing approach that ties back to your business plan…an approach that focuses on tactics that add results to the bottom line! Let our marketing experts assist you in delivering consistency and clarity of your key messages to your Public Sector customers, partners and employees. 

BUSINESS DEVELOPMENT FOR GROWTH

For companies with existing Federal revenue, the challenge exists to grow market share in a cost effective manner.  Knowing the key players and decision-makers is an essential part of expanding a successful sales channel. Allocating strategic resources to the task is equally important. Our sales experts can help you to determine the most effective means to structure your sales team and identifying skill requirements. Our team can also assist you with opportunity identification, partnership planning, lead generation, market research and forging strategic relationships.  

CHANNEL MANAGEMENT

No need to go it alone. A smart channel strategy can make the difference. The Henrichs Group can help you decide which opportunities to prime or sub, or how to pick a winning team. The right teaming approach will strengthen your hand, provide greater value to your customers and can assist you in meeting long term revenue goals and objectives. We offer topflight resources with years of expertise in Federal sales and business development - make their knowledge work for you!

CAPITOL CONNECTION

Let The Henrichs Group be your virtual office in Washington, D.C. without investing the time, resources and expense required to open your own local office. Our resources include the best minds in the business to advise you on government contract vehicles, targeting federal agencies, the procurement processes and your competition. The Henrichs Group can represent you in meetings and make the right introductions to get your offerings in front of government decision-makers and potential partners. We can help you transform your commercial business plan into a federal sales model.

LEAP: STRUCTURED WORKFLOW IMPLEMENTATION

Our experience has shown that key employees, aware of critical issues, are unable to resolve them effectively. Often this may be a problem of separating strategic from tactical tasks. Within matrixed organizations and workgroups conflicting priorities, company politics and unclear lines of decision making can get in the way of moving an organization forward. LEAP is a proven way to make major improvements to your business and the bottom line, very quickly. We work with key employees to: 

  • Identify the barriers and obstacles 

  • Develop tactics that have an immediate impact on the bottom line 

  • Implement a structured approach to ensure all tasks are accomplished in a minimum amount of time 

It's fast, efficient and effective.

 

 

The Henrichs Group, LLC

Phone (301) 983-4408 · Fax (301) 765-0349 · info@henrichsgroup.com

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